Planet Doughnut has today announced the launch of its new Product Development Kitchen at its bakery in Shrewsbury, following a £25,000 investment aimed at driving innovation and supporting the brand’s continued growth within the dessert sector.
The new facility provides a dedicated creative hub for recipe development and product innovation, enabling the team to explore new techniques, ingredients and dessert formats. The investment marks a key milestone for the business, which has historically operated as an oil and fryer based bakery, a structure that has limited wider dessert development until now.
As part of the expansion, two new jobs have been created, reinforcing Planet Doughnut’s commitment to supporting local employment and strengthening in house expertise.
With revenue increasing by almost £1 million year on year, the launch of the Product Development Kitchen underlines the brand’s ambitious growth strategy and its focus on expanding its product portfolio while cementing its reputation as one of the UK’s fastest growing and most exciting bakery brands.
“This is a significant and exciting step forward for Planet Doughnut,” said Rob Jones, Managing Director. “Our new development kitchen gives us the freedom to innovate and push the boundaries of what we can offer. We’ve always been passionate about creating standout products, and this facility allows us to explore entirely new areas of dessert and sweet treat development. It’s a clear statement of intent about our future growth.”
Product trials will begin immediately, with a number of new dessert lines scheduled to launch in the coming months.
Out of this World Doughnuts
